Business Intelligence and its Advanced Analytics business potential

27 February, 2017|

Business intelligence (BI) is the ability of a company to make meaningful use of data it collects in the course of its day-to-day business operations (Kimble & Milolidakis, 2015). BI could play an important role in improving organizational performance by identifying new opportunities, highlighting potential threats, revealing new business insights and enhancing decision making processes... [...]